Bob,
I'm always amazed by persons who lack the element of backbone - a small amount of cartilage goes a long way. The ability to dismiss, in such a benign fashion, the lives, work, and dedication of persons who grew this company bespeaks a truly cavalier attitude on your part. Would that they were migrant farmers.
Quaint as it may seem to you, there are things that make a "difference". What do you know about the history of Iomega? Not much it would seem. Not terribly surprising either.
If memory serves, Iomega was founded by IBM engineers in the early 1980's. They designed, developed, and marketed a high capacity removable storage device for the desktop computer before most PC aficionados really understood the need for storage, much less the advantages of removable storage. The Bernoulli was a highly successful product sold to power users in the commercial and defense industries. Iomega was a highly respected and profitable company. Toward the end of the 80's and the beginning of the 90's defense spending was drastically reduced and Iomega fortunes were in decline. At about this time a successor to the Bernoulli was being developed that would have more capacity, lower cost, and greater reliability for wider use. In late 1993 and early 1994 Kim Edwards was recruited from a GE subsidiary that had a successful record in marketing batteries to the consumer market. Toward the end of 1994 and the beginning of 1995 there was a buzz in the industry about developments at Iomega. At the same time the Internet exploded, AOL was popularized, and Windows 95 ate up all available disk storage creating demand for removable storage that is still not widely understood even today. The rest is history that Iomegans can recite chapter and verse.
Having been an Iomegan since the getgo, and being online from the getgo, the advent of the new "boys" on the block, awash in the innocence of the uninitiated and ignorance of the nonchalant, makes me wonder at the ability of these folk to be so enamored of their own limited opinions.
No, Bobby, I will not sell Iomega. I will not cease Hilltopping and since you "think" I should get a life, I'll go do the dishes.
Respectfully,
Mary Cluney |
