Hi Maurice,
Does CineComm* have any kind of alliance with TI on DLP Cinema?
Wednesday March 10, 12:22 pm Eastern Time
Company Press Release
SOURCE: Texas Instruments Incorporated
Texas Instruments Digital Light Processing Technology Set to Revolutionize Movie Presentation
DLP Cinema(TM) Projector Technology Makes First Public Appearance at ShoWest
LAS VEGAS, March 10 /PRNewswire/ -- At ShoWest here today, Texas Instruments (NYSE: TXN - news; TI) gave its first-ever public showing of its Digital Light Processing(TM) (DLP(TM)) Cinema projector technology. Previously only demonstrated -- to significant acclaim -- to select Hollywood insiders, the prototype projector using DLP Cinema technology was seen by an estimated 3,000 movie industry visitors who had the opportunity to compare the image projected by the DLP Cinema technology with film and with competitive projection technologies.
''We've been delighted by the response from those who've seen the sharp, stable, realistic images delivered by the DLP Cinema projector technology,'' said Paul Breedlove, DLP Cinema Program Director for TI's Digital Imaging division. ''The reaction has been almost unanimous: the DLP Cinema image offers a superior overall viewing experience compared to film.''
DLP Cinema projector technology is the result of a number of years of development, based on broad and deep discussions with all elements of the movie industry -- including directors and cinematographers, distributors, movie theatre owners and movie-goers. TI calls the approach it has taken one of rapid prototyping and co-construction.
''While what we're showing today is very exciting,'' continued Paul Breedlove, ''this is in many ways just another milestone -- albeit an important one. There is still much systems level work to do before you can expect to see a projector based on DLP Cinema technology installed in a movie theatre near you but we believe the basic projector image quality threshold has been attained. However, we believe that there could be hundreds installed within two or three years, and perhaps thousands within three to five years. Most importantly for us here at ShoWest, the feedback we're getting confirms that we're very much headed in the right direction.''
Film has reigned supreme for movie presentation for the last hundred years. DLP Cinema projector technology is reinventing movie presentation for the next millennium:
For example, the challenge for today's movie exhibitors is that the movie- going experience is a memorable one -- especially in the face of increased competition from digital and high definition television. A key advantage of using digital projection technology is not only the high quality natural image, but that the last showing is as good as the first. Digital technology will also allow movie exhibitors to maximize their investment by, for example, offering live screenings of major sporting events.
Additionally, movie distributors have recurring issues with the physical distribution of film; the high cost of film prints, the number of film prints needed, reduction of piracy and cost effective management of distribution. Digital technology provides potential answers to many of these issues through the use of sophisticated encryption techniques and distribution via satellite or optical disks.
Texas Instruments believes that, as the only all-digital projection/display technology currently in commercial production, DLP is the 'natural' projection technology in the digital future of cinema: the digital fidelity and digital stability of DLP Cinema projector technology offers many advantages to everyone involved with movies, from creators to audiences.
''Our goal for DLP has always been that it will deliver an image which rivals -- perhaps even surpasses -- that of film,'' said Sherel Horsley, Senior Vice President and Manager of Marketing for TI's Digital Imaging division. ''The work we have done on DLP Cinema projector technology has been highly instrumental in helping us understand what it takes to achieve that goal. What we have learned has been of enormous benefit throughout our business: DLP-based projectors are now renowned throughout the industry for unsurpassed image quality -- and we expect them to maintain that leading position.''
Today, TI supplies DLP subsystems to more than twenty-five of the world's top projector manufacturers, who then design, manufacture and market DLP-based projectors. Over the past three years, DLP-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the American Academy of Television Arts & Sciences. Since shipments began in early 1996, TI has delivered over 130,000 DLP subsystems to its customers. There are now over fifty DLP-based products in the marketplace.
At the heart of TI's DLP Cinema projector technology is an optical semiconductor chip that has an array of 1,300,000 (SXGA) mirrors. These tiny mirrors operate as optical switches to create a high resolution, full color image.
NOTE: Texas Instruments Incorporated is a global semiconductor company and the world's leading designer and supplier of digital signal processing solutions, the engines driving the digitization of electronics. Headquartered in Dallas, Texas, the company's businesses also include materials and controls, educational and productivity solutions and digital imaging. The company has manufacturing or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the symbol TXN. More information on TI's DLP technology can be found on the World Wide Web at ti.com.
Digital Light Processing, DLP, DLP Cinema, Digital Micromirror Device and DMD are all trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.
SOURCE: Texas Instruments Incorporated
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