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Technology Stocks : ZD Inc., Ziff-Davis (ZD)
ZD 33.04+0.6%3:59 PM EST
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To: David L. Carter who wrote (454)3/10/1999 5:44:00 PM
From: Maverick   of 855
 
Ziff-Davis Spin-Off Likely To Join Internet Party
(NewsTraders.com)-- In a world where virtually anything related to the Internet is met with enthusiasm from
investors, ZDNet's pending spin-off from parent Ziff Davis (ZD) will likely be a hit on Wall Street, according
to a story* by Individual Investor Online's Craig Schneider.

Report Highlights:

- Schneider, who isn't particularly enthused with the company's fundamentals, believes the Internet unit's
separation may benefit from Cnet's (CNET) recent success. Cnet shares have jumped more than 96%
over the past five sessions on the heels of Monday's 2-for-1 stock split.

- Recent page views and traffic at Cnet and ZDNet are "very comparable," the analyst says. ZDNet's
revenue was $56.14 million in 1998, beating Cnet's $49.4 million. But Cnet's online unit generated 87% of
that total while ZDNet accounted for just 5% of ZD's figure, which is largely magazine publishing.

- ZD plans to sell 15% to 20%, or about 10 million shares, of ZDNet to the public the week of March 29.

- ZDNet is sure to make a splash upon its debut based on the market's Internet frenzy, however, it could
head higher and follow the outstanding performance of Cnet over a longer period, Schneider says.
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