IATV-ACTV Digital Convergence Software-HyperTV Message Board

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Technology Stocks : IATV-ACTV Digital Convergence Software-HyperTV

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To: art slott who wrote (596)	3/10/1999 7:13:00 PM
From: JackSkip	Read Replies (1) of 13157

Lycos, USA ad deal doctors WebMD Lycos Wednesday announced a content, community and commerce alliance with healthcare portal WebMD Inc. which includes "billions" of TV advertising impressions for the medical Web site. Lycos said the deal is worth $52 million. The arrangement includes promotional and advertising activities on both Lycos' Web sites and the USA Networks television properties. WebMD will get advertising and informational spots on USA Networks, the Sci-Fi Channel and the Home Shopping Network. Lycos chairman Bob Davis will also join the healthcare portal's board of directors. WebMD (http://www.webmd.com) becomes the exclusive provider of all healthcare content, sponsorships, and e-commerce on the Lycos Network. Davis said the Web/TV promotion deal "demonstrates our unmatched ability to deliver totally integrated marketing capabilities."

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