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Thursday March 11, 7:29 am Eastern Time
Company Press Release
SOURCE: ObjectSoft Corporation
ObjectSoft Signs Marketing Agreement with PolyGram Video
HACKENSACK, N.J., March 11 /PRNewswire/ -- ObjectSoft Corporation (Nasdaq: OSFT - news) today announced that it has signed a ''test'' marketing agreement with PolyGram Video.
According to the agreement, PolyGram Video will supply various video titles for each of the test FastTake kiosks at video retail outlets across the country for a period of three-months. Among the first titles to ship will be ''Feet of Flames'', ''Borrowers'', and ''Barney.'' In return ObjectSoft will place a trailer of the PolyGram Video product on the FastTake Home Screen and in the Editor's Pic's section of the kiosk.
''PolyGram Video has some of the most demanded product on the market, and I'm thrilled that they are one of the first home video studio's to sign on,'' said Ray Schwartzman, Vice President Sales & Marketing of ObjectSoft. ''Through our agreement, we will be able to provide video retailers will free product along with their lease of the FastTake, therefore, reducing their overall investment.''
''FastTake allows us to do in-store promotions of our premiere sell-through releases and increase awareness of various titles with consumers,'' said Ken Graffeo, Senior Vice President Marketing for PolyGram Video.
FastTake is an in-store interactive kiosk that suggests premiere titles from various participating studios. FastTake allows the consumer to quickly find a video title by name, genre, actor/actress, director, or rating. Once found, it contains information on the video, a picture of the box cover, a trailer, and in most cases 3 pictures from the video. FastTake can also suggest alternate titles through various cross-referencing methods.
About ObjectSoft
Founded in 1990, ObjectSoft Corporation delivers value-added information and service solutions through interactive kiosks with custom enclosures under the brand names FastTake(TM) and SmartSign(TM). Installation and Field Service are provided by IBM Corporation.
FastTake(TM) Video kiosks allows consumers to preview 500 movie trailers, search up to 7,500 titles and the ability to receive drop shipment to their home or workplace through e-commerce and online transaction capabilities. Software provides retailers with monthly updates to the database, advertising opportunities, point-of-purchase promotions, demographic targeting and studio/retailer cross promotion.
ObjectSoft is a publicly held company listed on Nasdaq. For more information on ObjectSoft, visit their website at (http://www.objectsoft.net/). |
