We are talking about the same thing, only I do technology marketing professionally, and you probably don't. NO ONE buys TV time to hype their stock, or make people familiar with it. That's very arrogant. They buy TV time, at the far end of marketing, to show corporate strategy vision or sell a product or something in between those goals. But you are ALWAYS selling, tacitly or directly. The soft side of PR....tacit selling, is more focused on the strategic vision pitch.
EMC needs name recognition and brand/concept identity, yes, but not for their stock, but for their solutions and their vision. But I submit that the common joe doesn't care, only technology professionals care. That's what you target, because marketing is 90% selling and 10% awareness, in this case.
EMC, by the way, are the initials of the 3 founders of the company.
Regards,
Steve |
