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Technology Stocks : Dell Technologies Inc.

DELL 120.45

-0.1%

Jan 12 3:59 PM EST

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To: BGR who wrote (109306)	3/12/1999 6:02:00 PM
From: Kenneth Aird	Read Replies (1) of 176387

According to "Direct from Dell", the primary benchmark used by Dell internally is Return on Invested Capital (ROIC). How much capital does Dell have invested in Gigabuys? Maybe a few servers and disk drives purchased at cost. Even if it does lower net profit margins, it should help keep ROIC in the stratosphere. Ken

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