Stock Watcher, for those who don't yet know what LZMCF is all about...
LaserMedia Communications Corp. (CDN: LMCD)
TRADING ON NASDAQ/OTC-BULLETIN BOARD (LZMCF)
Issued and Outstanding - 14,484,268 Common Shares
* "$" represents Canadian dollars.
TORONTO, December 15, 1998. LaserMedia Communications Corp. ("LaserMedia") is
pleased to announce the launch of Phase One of the Internet's first interactive
health and fitness website, www.actfit.com.
The first of four stages in the rollout of LaserMedia's virtual health club,
Phase One unveils the innovative graphic interface which will set actfit.com
apart from every other site on the web.
In developing the concept for the site, LaserMedia drew heavily on its
experience producing the highly successful Active Fitness CD-ROMs. "We pretty
much wrote the book on interactive fitness programs", said Richard Hue,
LaserMedia Chairman and CEO. "It was a natural migration from CD-ROMs to the
web. We needed to be sure, though, that the technology to view it was there at
the user end."
LaserMedia utilized a sophisticated web browser plug-in to provide the
full-motion effects and interactivity that greet visitors to actfit.com.
"It really takes websites to a whole new level", commented Mr. Hue. "Most sites
just sit there on the screen. This one jumps and pulls you in."
The graphic interface makes navigation simple for novice web users, while
experienced net surfers will find it entertaining and stimulating. A unique site
map links the club's various rooms to a central hub.
The result is an experience which startlingly duplicates the walking into a
real-life fitness club. Members sign in at a lifelike Reception Area, where they
can send or pick up e-mail, a free service of the site.
They can then proceed to a Members Lounge, where they can trade messages on a
bulletin board; browse a magazine rack with a searchable database of over 300
articles; access a Frequently Asked Questions section; and will even be able to
link to power drinks at a virtual juice bar.
In the online gymnasium, members will get workout tips from professional
trainers and access a wealth of health and fitness information. A Pro Shop area
will offer a selection of high-quality fitness-related merchandise which can be
purchased on-line.
While applicants will eventually chose from three levels of paid membership, the
club is signing up new members free during Phase One. Mr. Hue expects a
membership base of over 100,000 by the time Phase Four is complete.
"Our goal for Phase Four", said Mr. Hue, "is to be able to deliver a complete,
personalized package of fitness services to every member, and to become the
central provider of health and fitness information on the web."
Subsequent phases will premier strategic alliances with major marketers in the
sports, health and fitness field; open up "rooms" devoted to individual sports;
and provide a hosting service for fitness-related websites.
All phases will be complete by the end of the first quarter of 1999.
For further information, contact:
Jack Wall
Investor Relations, RT Equity Inc.
(416) 967-4779 / (888) 821-2800
|
