Now THIS is creative advertising...GNET news via e-mail.
One billion viewers will be looking at our favorite company's name on Holyfield's butt!
Thought the attached might be of interest. Please feel free to contact me with your questions. Regards, -Mark
Mark S. Peterson
Director of Public Relations
Go2Net, Inc.
mark@go2net.com
206-447-1595, x299
Go2Net answers the bell with Evander Holyfield's boxing trunks
Heavyweight championship marks start of Go2Net brand advertising campaign
SEATTLE, March 12, 1999--Go2Net, Inc. (NASDAQ: GNET), a network of branded, technology and community-driven Web sites, announced today that it will display the Internet address of the Go2Net Network (Go2Net.com) on Evander Holyfield's boxing trunks for this Saturday's highly anticipated battle with Lennox Lewis for the undisputed heavyweight championship of the world. Set for March 13 in New York City's Madison Square Garden, the bout will attract an estimated worldwide audience of one billion viewers and coincides with
this week's launch of Go2Net's first national brand advertising campaigns.
'Go2Net.com' will be featured on both the front and back of Holyfield's
trunks, ensuring significant visibility for the network's Internet address
during the fight and in subsequent coverage. Go2Net will be the exclusive
sponsor on the trunks. This is part of the first major offline brand
advertising initiative for the Go2Net Network, which has steadily risen into
the Internet's Top 25 destinations (#23, January 1999 Media Metrix) by
offering some of the Internet's most popular sites in the areas of personal
finance, search, ecommerce and online games.
"Being in an exceptionally competitive sector like the Internet, Go2Net felt
that it was critical to break new ground by taking a daring, offline
approach to the promotion of an Internet brand," said Russell C. Horowitz, Go2Net CEO. "The Holyfield-Lewis bout is among the year's most anticipated sporting events, and we believe it represents an exceptionally cost-effective way to introduce the Go2Net brand to hundreds of millions of consumers."
"We believe that a significant percentage of those watching the fight and who have Internet access will have their curiosity piqued to visit the Go2Net Network," Horowitz continued. "And our experience has shown that those who try the Go2Net Network tend to enjoy their experience, return often and tell others about Go2Net."
Developed in concert with the Seattle-based Hadley Green advertising agency, Go2Net's advertising campaign features strong emphasis on the Go2Net Network and the Go2Net brand, all under the tagline of What's Next. Its first creative campaign, When You're Done Surfing, debuted Wednesday, March 10 in USA Today. The program will grow to include strategic national business, trade and consumer media buys, market-specific focuses in major U.S. cities and a variety of online advertising programs.
"It sometimes takes Internet users a while to surf around before they can truly appreciate the differential benefits the Go2Net Network offers," said Dick Hadley, president of Hadley Green Advertising. "We've developed a very memorable program to let people know that when they're done surfing and ready to have the most efficient, productive and satisfying experience, Go2Net is the place to be."
Terms of the Holyfield agreement were not disclosed. |
