E4L, Inc. (NYSE: ETV) Message Board

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Non-Tech : E4L, Inc. (NYSE: ETV)

ETV 13.99

-0.9%

Nov 18 4:00 PM EST

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To: microvestor who wrote (1002)	3/12/1999 11:51:00 PM
From: out_of_the_loop	Read Replies (1) of 1080

MV: I agree completely with your post. Dilution is an issue and is really the only accurate potentially negative issue brought up in Mr. Corrigan's Motley Fool article. The key to defeating dilution is to increase profits <g>. I also am annoyed that Mr. Lehman makes the shopping site the focal point of his company's recovery yet does not give the hyperlinks to it the prominence they should have, both on the company homepage and on the broadcast.com homepage. It's throwing away free money by not having them there, IMO. Another good thing about the E4L site is that while it represents great leverage for e-commerce, it is also available as a non-computer catalog shopping service. They have to get the story out and one of the best ways is to publish the good numbers as they come in,the conversion rates, for example.

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