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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.49

+0.2%

Dec 30 3:59 PM EST

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To: KeepItSimple who wrote (45593)	3/13/1999 10:59:00 PM
From: Rob S.	Read Replies (2) of 164684

Internet Week had an interview with Bezos . . . he was similarly elusive when asked about the scope of Amazon's business plans or when they might expect to make a profit. He said something like " . . . no, you can't define us as a shopping mall . . . we are much more than that . . . we are customer oriented and mean a new genre of service to the customer." (my words). The article mentioned that Amazon intends to offer it's own e-commerce hosting site, similar to what Yahoo! and Lycos have already been offering to independent merchants. No doubt it will be much better because Amazon will pay merchants to sell stuff on the site, thus continuing the leadership role in giving away $5 for every $4 in sales ;^). Bezo said something like "Profit is not what matters. We don't know what we will look like in ten years except big." As long as the myth continues to grow and there is no realistic way to quantify the future of the business except for projecting out sales and some fanciful concoction for margins and profits, Amazon will continue to benefit from a mystical valuation of the stock. The name of the game is "Keep it mystical, stupid."

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