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Technology Stocks : America On-Line (AOL)

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To: ChinuSFO who wrote (6622)	3/14/1999 3:24:00 PM
From: RTev	Read Replies (1) of 41369

Microsoft is opening a large facility (expected to employ 1200 people) in Silicon Valley. MS made a big deal about groundbreaking for the new Valley complex, but it doesn't really represent much of a change for the outfit. It is just a consolidation of groups that have been scattered around the Valley in different offices for years (or for the months that count for years in internet time). The new campus will combine existing Microsoft groups into one set of offices. Products done in California include Powerpoint, Mac IE, Hotmail, and LinkExchange. But will they represent a threat to hire away employees? Sure. Along with every other company in the valley. AOL still has a bad name among net nerds -- it's the only big name with lower nerd value than "Microsoft". They have a ways to go before folks get over a residual embarrassment at saying "I work for AOL." But stock options are a good argument in the high-tech industry, and AOL's options would certainly be attractive to prospective employees. It will be interesting to see how AOL's Virginia Dockers-and-polo-shirts marketing culture responds to the new California shorts-and-t-shirts nerd culture they're buying.

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