LIFEWAY FOODS (LWAY) Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Non-Tech : LIFEWAY FOODS (LWAY)

LWAY 23.73

-1.4%

3:59 PM EST

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Steve Cox who wrote (319)	3/14/1999 11:00:00 PM
From: Robert Graber	Read Replies (1) of 352

Steve-nice post.I am very enthusiastic regarding the advertising.The other point is that the print ad is very appealing,the copy couldn't be better and the photo is wonderful. It is about 100 miles from the basic product photo ad we have grown use to over the past years.I did not know they were doing labels.If they are appealing (and the 8 oz. labels on the ad look appealing-I assume the new ones would be similar)this would set sales on fire.I really think that and I was in consumer product advertising for 18 years.We ain't sellin' kids cereal or laundry detergent,but label appeal means an awful lot in this business. Right now the product sells with very little help from the appeal of the labels. I am not faulting Mike however-in all honesty if I(we?) were he, I too would have concentrated on the product and distribution first.He deserves a lot of credit as he sees what marketing can do. Lots of entrepeneurs think their product can sell itself with no marketing.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next