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Strategies & Market Trends : Internet Tariffs...Coming Soon?
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To: Jorj X Mckie who wrote (30)3/15/1999 2:13:00 PM
From: kinkblot   of 36
 
Jorj, we don't have free bandwidth here, either. Not yet.

Of course, there would still be a problem even if bandwidth were free, because your valuable time would still be wasted.

Anyone who pays for access on a metered basis is paying for time to download ads that do nothing but subtract from available screen space. They should be reimbursed for the proportionate cost, based on (ad-download time) / (total time).
Once the page has been downloaded, the useful information content of the screen is reduced by the portion devoted to ads. Reimbursement for this could be calculated based on (ad area) / (screen area). <g>

Not likely, right. OK: so just get a blocker, and you never get charged in the first place. Maybe someone will come up with a way to bypass the blocker, but that doesn't look easy to me. The blocker is like a middleman that filters out the HTML code associated with ads:

When the ad blocking filter is enabled, all HTML pages are scanned for the HTML strings specified in the site-specific blocking list plus the (Defaults) blocking list. Any HTML statement that contains a matching HTML blocking string is removed from the page by AtGuard before the page is interpreted and displayed by the web browser.

The few ads I ever clicked on (could count on one hand) were all sizzle, no substance. So I don't worry about what I might be missing.

This makes me more doubtful about the ad revenue model. If advertisers get poor response to their ads, that will put downward pressure on rates paid to the sites. Eventually that could cause a migration towards more of a fee for services model.

Will
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