Got this from the RIM forum at StockWatch (http://wwwa.canada-stockwatch.com/sw/forum.dbm)
Frost & Sullivan: Two-Way Paging Saves the Day for the North American And Latin American Paging Markets
MOUNTAIN VIEW, Calif., March 15 /PRNewswire/ -- In an effort to stay ahead of the competition from cellular and personal communications services, traditional paging markets are looking towards two-way paging to save the day. The declining growth rates in one-way paging is driving market participants towards two-way paging. This technology offers advanced data-transfer capabilities, which is attractive to early adopters increasing their minutes of use. This enhances revenue prospects for service providers.
According to new strategic research from Frost & Sullivan (http://www.frost.com), North American and Latin American Pager Markets, pager manufacturers will need to work with service providers in joint efforts to effectively market this new technology and in constructing sufficient two-way networks. The compound annual growth rate (CAGR) for this market is projected to be 12.1 percent for the forecast period.
"The increase in demand for pagers is primarily expected from the personal use segment," says Frost & Sullivan Telecommunications Industry Analyst Suresh Joseph. "Pagers are progressively being seen as an essential device within an individual's portfolio of personal communications equipment. This technology enables the growing need to stay connected with friends. Additionally, parents depend on pagers to reach their children at anytime."
The research is segmented geographically into two sections: North America (including the United States and Canada) and Latin America (including Mexico, Brazil, Chile, Argentina) and all other Latin American countries. Within these two geographic segments, the market is further divided by product type into one-way paging and two-way paging. The revenues for these markets are further broken down by pager type with the one-way market being divided into numeric, alphanumeric and voice pagers. The two-way market is divided by alphanumeric and voice pagers.
Motorola, NEC, Philips, and Panasonic are just some of the major competitors in the paging market. Motorola continues to dominate the overall market, however, facing increasing competition from the other vendors. Smaller vendors such as Wireless Access and Research In Motion have created an impact specifically in the two-way paging market. Wireless Access has further improved its position in this market after being acquired by Glenayre, a leading provider of network equipment in this industry.
NEC, Panasonic and Uniden have competed aggressively with Motorola in the traditional one-way paging market. Competition within this market is currently focused on prices since most products offer the same features.
"These companies have been able to offer similar features to those of Motorola, as well as comparable if not better prices," says Catherine Bouchard, a Frost & Sullivan telecommunications industry analyst. "This competition has resulted in a gradual decline of Motorola's share over the past few years."
Contrary to popular belief, pagers are here to stay. While this market is threatened by competing technologies, new end users are arising in the consumer segment. Assuming that service providers will continue to support paging and develop a two-way paging infrastructure, two-way pagers and voice pagers should be able to revive this market and enable manufacturers to remain profitable.
Internet integration will also boost growth prospects for service providers, which will be able to offer customers news and other media content over pagers. Keeping abreast of market trends will be essential for succeeding in this industry. This research analyzes the competitive field and identifies up-and-coming business opportunities which will help market participants capitalize on future sources of revenue.
Frost & Sullivan presents Market Engineering awards to recognize companies that have worked hard to make a positive contribution to the pager market. Winners are selected from an in-depth analysis of the market competitors and interviews with those companies that make up the industry.
Wireless Access is selected to receive the Frost & Sullivan Market Engineering Competitive Strategy Award. Wireless Access developed and introduced its second-generation reply two-way pager, the Accesslink II, ahead of the competition. The company was able to accurately assess market readiness and customer demand for this product and thereby achieve a speed-to-market advantage over the other vendors.
Research In Motion (RIM) is selected to receive the Frost & Sullivan Market Engineering Product Innovation Award. Research In Motion designed and produced the Inter@ctive 950 pager. This is a particularly innovative two-way reply pager. It offers "guaranteed messaging," which is the ability to know not only whether a message was received, but also whether it was actually read by its recipient.
Market participants include: Everon America, Glenayre Wireless Access, Inc., Global Access Pagers, Inc., Intek Corporation, Motorola, Inc., NEC America, Inc., Pagerola, Panasonic, Philips Consumer Communications, Reach Electronics, Inc., Research in Motion., Samsung Electronics, SCA, Sony Wireless Telecommunications Co., Standard Telecom America, Inc., and Uniden America Corporation.
This Telecommunications Industry research has integrated the Market Engineering consulting philosophy into the entire research process. Critical phases of this research included: Identification of industry challenges, market engineering measurements, strategic recommendations, planning and market monitoring. All of the vital elements of this system help the market participants navigate successfully through the telecommunications market.
Frost & Sullivan is an international marketing consulting and training company that monitors the telecommunications industry for market trends, market measurements and strategies. This ongoing research is utilized to update a series on online research publications such as the CTI & CPE Custom Subscription (http://www.frost.com/online), and to support industry participants with customized consulting needs.
Visit the Frost & Sullivan web site: frost.com
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