3DFX Message Board - Msg: 8332727

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Technology Stocks : 3DFX

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To: Michael G. Potter who wrote (11159)	3/15/1999 8:25:00 PM
From: Sun Tzu	Read Replies (1) of 16960

I hope they get their money's worth. I have to assume that spending so much money has come via a strong recommendation from their ad agency. I wonder how long the ads will run and how frequently. Branding is one of those things that you can't go half way about it; it's all or nothing. I wish them all the luck, but wonder if the money would not be better spent on printed and web ads as well as creating developer loyalty. $20 million is almost 10% of their market cap and a good chunk of their cash. I guess this is where we'll see what the management is made of. Incidently, the weekend edition of New York Times' magazine (whatever that insert is called) had a very good article about Amazon.com. I recommend reading it. Even if you are not interested in AMZN, the article provides good insight into effective advertising as well as brand creation. I have only known of one other company that displayed such management talent (they went up 20 fold over a 30 month period and fell 80% over the next 12. But I still like them). May be 3Dfx management should read that article too. Sun Tzu

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