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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY

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To: Angelo who wrote (2264)3/15/1999 10:48:00 PM
From: AllenP  Read Replies (1) of 2489
 
Monday March 15, 2:50 pm Eastern Time
Perfumania mulls sale, IPO for Web store
MIAMI, March 15 (Reuters) - Perfume chain Perfumania Inc. said Monday its board authorized it to retain an investment banking firm to explore options, including a partial sale or spin-off, for its Web store (www.perfumania.com).

''Having established Perfumania.com as a premier Web store in the fragrance industry, we want to investigate alternatives that will further enhance Perfumania's shareholder value,'' said Ilia Lekach, chairman and chief executive officer, in a statement.

''Our goal is to look at every option available to us for Perfumania.com, including a partial sale or spin-off of this valuable property.''

Company officials were not immediately available to provide further detail.

Perfumania shares were trading up 1/32 at 4-1/16 on the Nasdaq in the afternoon. The stock has a 12-month high of 13-15/16 and a 12-month low of 13/32.
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