LIFEWAY FOODS (LWAY) Message Board

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Non-Tech : LIFEWAY FOODS (LWAY)

LWAY 24.06

+0.1%

Dec 24 12:55 PM EST

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To: Robert Graber who wrote (323)	3/16/1999 4:46:00 AM
From: Steve Cox	Read Replies (1) of 352

Robert, I was kind of thinking the Alta Dena deal would mean Dean Foods would now be expanding their kefir onto more store shelves since DF has the power (shelf space). Then later today I thought just as you did. If they do national promoting it will be a huge bonus to Lifeway adding to our national marketing program in helping educate the country about kefir. Have you tried AD's kefir? It's not thick and creamy like Lifeways. More of a syrupy milk. Tastes good, but very sweet. Don't know if it's a real kefir either. About shelf space, seems Lifeway has no problem finding it. I don't believe Mike is paying for it. So, let's put them on the shelves and let the customer chose. We will definitely be needing those new labels now, as I recall AD's bottle looked pretty appealing. Did Mike say anything about picking up any more distributors or other deals in the making? Steve

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