Mark this breaking news. We can now buy a WonderBra from the "Thing".
>>ATLANTA--(BUSINESS WIRE)--March 16, 1999--QUAD-i, (Innovative Internet Ideas, Inc.) today announced that its highly successful retail web site, Underneath.com, has signed agreements with many of the largest shopping Web sites on the Internet, including Amazon.com (Nasdaq: AMZN) to sell popular brands of underwear for men and more recently women from the likes of Calvin Klein, Joe Boxer, Champion, Bali, Vanity Fair and WonderBra.
Also, Underneath.com has begun enlisting Web site owners to be affiliates. Underneath.com pays a percentage of sales to Web site owners resulting from customers that click on Underneath.com links on their Web sites.
"These initiatives will help us to carry out our current strategy of being the market leader for intimate apparel for men and women on the Internet," said Jeff Johnson, QUAD-i's President. "We hope to add approximately 20,000 affiliates by the end of the year and continue increasing our product offerings."
Underneath.com was launched in December 1997 to capitalize on the $5 billion worldwide undergarment market and quickly became the Internet's premier eCommerce web site selling men's and women's brand name undergarments. This feat was attributed to many of the top search engines, including Yahoo (Nasdaq: YHOO), Infoseek (Nasdaq: SEEK) and Excite, recognizing the quality of underneath.com and adding it to their Shopping Channels, as well as recognition from Microsoft, Yahoo Internet Life Magazine and dozens of radio stations and publications nationally and internationally.
Underneath.com is in the process of adding children's undergarments, more socks, ties, and athletic apparel. Underneath.com warehouses all of its product offerings without relying on its vendors to drop-ship. To browse underneath.com's current selections, please visit www.underneath.com. To see a listing of the top 100 shopping sites in the world including Underneath.com as the 59th most visited shopping site, ranked by Web21, Inc., visit www.100hot.com/shopping. For more information, please call Jeff Johnson at (404) 870-0307.
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