Amazon.com puts Foote, Cone & Belding on 30-day notice
SAN FRANCISCO, March 17 (Reuters) - Internet book retailer
Amazon.com <AMZN.O> threatened to leave advertising agency
Foote, Cone and Belding, a unit of True North Communications,
if it does not improve performance on the account, an agency
spokesman said.
Tom Robbins, spokesman for FCB in San Francisco, told
Reuters the agency received a letter from the Seattle-based
Internet company giving them 30 days' notice, but he declined
to give further details.
Amazon.com, which spends about $40 million a year on
advertising, did not return phone calls.
Earlier this week, the company launched its first TV
campaign in a year about a fictitious search for a location to
house its bookstore. The new ads are based on a radio and print
campaign that Amazon.com ran previously.
FCB, which recently laid off 35 employees, has been
experiencing a rocky period since it lost clothing company Levi
Strauss's $90 million jeans business a year ago. |
