***My thoughts on REVENUE***
Granted there has been a limited revenue stream to April but that is slated to change rapidly. There are a number of factors involved and I'll try to put a composite together.
First we must remember TSIG.com requires a ramp-up time from the announcement of a contract until revenue begins from that project. It can take 2-3 months for a project to produce noticable revenue. This revenue stream timing has been accomplished or is nearing completion for some of the prior announced deals.
It has taken the completion of the My MusicCard Co site which is considered the necessary conduit for the anticipated My MusicCard business to begin in volume.
The Babe Ruth League Cards are now being sent to satisfy orders. Contacts with the thousands of coaches throughout the League have, are, or will be made. Full explanations of the purpose, use, and benefits to the teams will be explained. Orders for Cards to satisfy sales should be building over the next 3 months to the massive fund raising project in July and Aug to meet the requirements of the All Stars competition. Next year should show much better results as all the coaches and higher supervisors will now know and have seen the effects of the team members (900,000 kids) efforts in presenting the My MusicCard to the public.
The Ice Palace presents the My MusicCard at every event (approx 140/yr) to allow the spectators and performers at these events the opportunity of purchasing a Card. The Lightning hockey team is the same way. The MusicCard can also be used as a gift for attendance if so desired.
The National Music Foundation should now gather momentum toward the inclusion of the My MusicCard for presentation in the various performers events and other associated projects and companies sponsoring the NMF.
The Lifetime Learning sponsorship of the TSIG.com My Card product line (My MusicCard and My PhotoCard for now) is about to begin. The Perfect Pitch manual of instruction and presentation is to be sent to the principals, heads of PTAs, and heads of music depts of over 100,000 schools across the United States for the implementation of representation for the sale of TSIG.com's My Card product line to the public by over 50,000,000 students in order to raise money for the schools to meet the day to day needs of the students. The major impact of this project as revenue to TSIG.com strikes in the beginning of the next school year. This project alone could add over $1.00 to the EPS.
The Signature contract with the teleservices division begins revenue flow in April. It is estimated this contract will produce enough revenue to pay the total expenses of TSIG.com. That means the profit margin of all other deals drop to the profit side of the ledger. Since the acquisition of Signature by GE Capitol the customer base of Signature has grown 5x from 14 to 71 million customers. They can't handle the additional load and are coming to discuss with TSIG their desires to increase the contract with TSIG.
It is also nearly known, since things are never sure until the PRs and implementations, that additinal sponsorships by the charitable industry are coming. There are also promotions coming with the PromoCard utilizing the My MusicCard avenue. These have been indicated by the upper echilon of TSIG.com. This greatly adds to the exposure of the TSIG.com product line and will continue continue the growth of the revenue stream.
There will also be additions to the clientel of the Teleservices Division as has been indicated with the potential addition of a large Hispanic bank and rumours of others.
Adding associations with internet related businesses to enhance the product line and spread the visual listings of said lines to the internet public will also greatly advance the potential for revenue.
Also the expansion of offerings ( Amplified, etc) and updating these offerings with the changing market to the customer will maintain the customer base.
Viral marketing which is the word-of-mouth recommendations by customers to their friends and acquaintances is another extremely advantageous method of increasing exposure to potential customers.
The Gorilla Marketing adoption of promoting the My Card product line is in place as nowhere did the mention of an advertising budget get mentioned. I still feel there is a method of advertising allowing the message to get out, without the expense line item, not mentioned in the above.
All told, the anticipated move to profitability is expected by or in June. I think that is a definative positive compared to the problems with profitability plaguing the majority of other internet players.
Bob |
