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Technology Stocks : Amazon.com, Inc. (AMZN)
AMZN 232.88-0.8%Nov 17 3:59 PM EST
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To: Cap_Loss_Cfwd who wrote (46161)3/17/1999 1:08:00 PM
From: Sarmad Y. Hermiz  Read Replies (1) of 164684
 
Cap_Loss,

>> If sales were booming would you be talking about terminating your ad agency??

This is the issue that keeps amzn from ascending to ever greater heights. But there is a little more to it. The advertising and promotional discounts might produce seq increase in sales, but if the cost is larger spending and smaller margins, how will the large players react ?

I think this is the tug-of-war that will cycle amzn from 120 to 140 as the forces of rumors and denials ebb and flow.

So you have to be both long and short. Hopefully making a profit both ways. Without Jan, I would probably find a way to make a loss both ways. (Hi Jan!).
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