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Technology Stocks : C-Cube

CUBE 36.64

-0.5%

Dec 5 9:30 AM EST

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To: Ron Mayer who wrote (39313)	3/17/1999 1:39:00 PM
From: DiViT	Read Replies (1) of 50808

MORE PEOPLE ARE SAYING: 'I WANT MY DVD ' By Jeanette Brown EDITED BY MARCIA STEPANEK 03/22/99 Business Week Page 94E (Copyright 1999 McGraw-Hill, Inc.) THANKS TO FALLING PRICES, better marketing, and a rise in the number of homes with personal computers, digital video disk players (DVDs)--which play video as well as audio and computer data--are starting to take off. Forrester Research Inc. says people are snapping them up at a faster pace in their second year on store shelves than they did during the second year of other technologies such as CD players and VCRs. The Cambridge (Mass.) research firm predicts that more than 4.3 million DVD players will be sold by yearend. That would be up from 1.2 million at the end of 1998. According to Forrester, the cost of basic DVD models has dropped to around $300 from $600. That's key, since in more than half of the U.S. households with DVD players, the main breadwinner earns less than $45,000 a year. How are DVDs getting into those homes? Forrester says 73% of those households bought a PC after 1997 and that 90% of those machines came with DVD -ROMs, a trend that is helping consumers make the transition to DVD players.

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