Amazon.com, Inc. (AMZN) Message Board

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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 232.88

-0.8%

3:59 PM EST

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To: Cap_Loss_Cfwd who wrote (46161)	3/17/1999 5:00:00 PM
From: Lizzie Tudor	Read Replies (1) of 164684

If sales were booming would you be talking about terminating your ad agency?? The few cases that I know of when ad agencies were terminated (high tech firms), the marketing dept. was entirely responsible and had no immediate visibility to the current numbers. It is not a decision made lightly since the current relationship took time to build. If Amzn had 2 weak quarters in a row then perhaps there might be some correlation... but we know Dec. was a blowout, Jan of course was much weaker to be expected, there isnt enough data in Feb and 1/2 of Mar to terminate an agency just on the basis of sales for that period alone. Sorry to state the obvious.... but someone has to do it!

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