Thanks for the compliment, Hal. Been there, done that.
AXC should have no trouble creating a vibrant, affordable and durable marketing plan, especially with Marlboro Man aboard. Arsenal of advertising, promo and PR opportunities is enormous. Just needs an impresario.
Seems to me the trick is distribution: efficient sales cycle management. AXC will never have enough people to turn over all the rocks. Plus, this is the high cost, old way and labor intensive. Big hit to net margin. Product line apparently too limited in production and high in price to migrate to wholesale distribution, at least for now. Answer may be exploiting the Web, a la CSCO and DELL, along with a viable VAR (reseller) program, handled by the factory.
What are the current product line price points?
So, the one-two punch is attract attention, get 'em to the Web site, tell 'em the story (a VIDEO would be nice, Ed B.!?), configure 'em, and close 'em right there. Worst case, get their names, call 'em back, take the orders!
Simplistic? NOT.
Comments?
BAM |
