Jeff, re:
I would take exception to your apparent approval of past BS/Loral/G* 'stealth strategy'. I think that has been a major failure in the past. Nature abhors a vacuum, and the systematic silence by BS et al has created the vacuum - which was nicely filled by partisan politics and other junk.
Man have I wrestled with this one! Readware and I got into a helluva twist over Bernard's refusal to pick up the PR train. {I had received information about an analyst's meeting at which one of the Ivy League, braced, tasseled, and totally clueless analysts asked Mr. Schwartz a question that bespoke complete ignorance of rockets, satellites, telephony, and generally everything that LOR/G* is about: BS cut him off at the knees}
Well, here's my current take. I think BS was right for the wrong reasons. If he had gotten way out in front of the hype, the Zenit fiasco would have been even worse. Further, now that I* has laid a PR egg after a zillion dollars in PR, "laying low" looks pretty damn good. There is NO WAY Mr. Schwartz and crew aren't watching the I* disaster second by second. His plan will be to DELIVER service to the customer and let quality spread by word of mouth. Right now, it's time for the LOR/G* engineers to lift the heavy load; the time for Madison Avenue is long gone. I* killed it.
Meantime, the fall-out effect on G* stock has created the buying opportunity of a lifetime. This thing is being offered for a song. I'm in, again, big time. Mike Doyle |
