Anthony @ Equity Investigations, Dear Anthony, Message Board

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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony,

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To: Nazbuster who wrote (21939)	3/18/1999 11:15:00 AM
From: Regis McConnell	Read Replies (1) of 122087

Peapod's software tech. allows the entire tracking of a consumers purchasing & decision making process, not simply point of sale, you bought an item. By being able to carefully study buyer patterns before, during, & after an item selection is made Peapod can provide, an audit trail, of exactly how a consumer reaches a puchase decision. There is significantly more information captured than Safeway or Lucky, this is very valuable to mfg. & dist. alike. Short if you like, but be prepared.... Regis

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