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Technology Stocks : Nortel Networks (NT)
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To: Bosco who wrote (2244)3/18/1999 7:15:00 PM
From: marcus brutus  Read Replies (2) of 14638
 
The real question that investors should ask about these commercials is why in Hades is a company that sells primarily to major enterprises and service providers (xLECs, ISPs, BOCs,...) running ads with oblique messages on major TV networks during prime time? This is pure ego on their executives' part as the expense-to-targeted audience (i.e., decision makers and influencers) ratio is terrible.

I liked the ad, by the way but National TV spots during prime time are simply not cost effective ways to get the message out. Nortel used to apply its ad budgets smarter: running spots on CNN during the morning shower & shave time in the city where targeted execs were attending a trade show. Cheap, cheap placement and high hit ratios.
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