G'day all - marcus, you rhetorically pondered, "running ads with oblique messages on major TV networks during prime time? This is pure ego on their executives' part as the expense-to-targeted audience (i.e., decision makers and influencers) ratio is terrible."
OOH, you seem to have a point that NT target audience is not like MOT [no position,] even though its end user devices like cable modem certainly deserve some promo beyond Circuit City. OTOH, while I am not in advertising, there is many reasons to get a message across. When visibility is the issue, one of the ways to raise consciousness among the interested parties, like customers, end users, business partners, and even, gulp, financial analysts, is to expose oneself in the most public place. The goal is to tell people, in an indirect manner, one is serious to make oneself known - to become a household name. I certainly do not see there is any ego in making the company well known.
Face it, NT is not unknown to the tech people and the purchase agents; rather, their reluctance sometimes is the fear of "my boss may prefer brand y because my boss, an executive type, has only heard of brand y and not NT." It is this secondary audience that NT has to convince. Now, after rationalisation <sg> the decision process, I certainly do not know why and how the placement comes about in actuality.
best, Bosco |
