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Technology Stocks : Leap Wireless International (LWIN)

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To: Jeff Vayda who wrote (210)3/18/1999 11:03:00 PM
From: Maurice Winn  Read Replies (1) of 2737
 
Better still, let's hope it isn't and Leap just takes over the market. Of course they'll later have to introduce a peak pricing plan as an overlay to stop the system being a "Sorry, the lines are all full" service.

Good move Leap!

Basically, they are saying that while the minutes are not used, they might as well be given away unmetered.

The pricing plan will fail when competitors introduce no monthly bills and prepaid 5 cent a minute plans for other than the two or three busiest hours a day. People who make few calls, but want the convenience of a phone won't want to pay $30 a month if they make only $5 worth of calls but $30 of long distance calls.

The plan is only a stepping stone to a "Current Price Is ...." model which will be an adjunct to fixed rate, fixed minute, peak and off-peak and other pricing preferences, so everyone can choose what they want.

This is a very good start and gets past the absurd "200 minutes for $20 idea with extra minutes at some other price" which nobody can figure it out without brain strain.

Maurice
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