(BSNS WIRE) Synergy Brands' BeautyBuys.com to Receive Top-Level Placemen
Synergy Brands' BeautyBuys.com to Receive Top-Level Placement On the Lycos'
Women's Web Guide
Business & Hi-Tech Editors
SYOSSET, N.Y.--(BUSINESS WIRE)--March 19, 1999--
BeautyBuys.com To Become a Featured Store Within Lycos'
"Health & Beauty" Shopping Network
Synergy Brands, Inc. (Nasdaq:SYBR) announced today that the
company has signed one-year agreement with Lycos, Inc. (Nasdaq:LCOS),
the second most visited hub on the Internet and the world's largest
online community, wherein BeautyBuys.com, Synergy's online health and
beauty store, will become a premier advertiser on Lycos' Women's Web
guide. Under the terms of the agreement, BeautyBuys.com will have a
top-level placement on the Women's Web guide.
In addition, BeautyBuys.com will become a featured online store
within both the "Fragrances & Perfumes" and "Cosmetics" areas of the
"Health & Beauty" Shopping Network. Lycos is expected to launch the
"Cosmetics" area in April, 1999.
"Lycos, one of the world's largest Internet portals with nearly
30 million unique monthly visitors, will provide us with an excellent
opportunity to market BeautyBuys.com to the large population of online
shoppers," stated Henry Platek, President of Synergy Brands. "This is
an integral part of our plan to become a premier destination for
online shoppers."
"The Web is a great medium for targeted advertising and
merchandising for health and beauty products, and we are thrilled to
add Synergy Brands as a premier marketer on the Lycos Network," said
David Peterson, Lycos vice president of sales. "BeautyBuys.com will be
exposed to a huge audience with a demonstrated affinity for these
types of products, and the growth in Lycos' e-commerce presence should
serve both companies well."
Synergy Brands is placing continuous focus on establishing
relationships with online leaders as part of its plan to establish
BeautyBuys.com as a premier destination for online shoppers.
The BeautyBuys.com online store offers a popular selection of
nationally branded health and beauty care products, including
professional salon hair care products, designer fragrances and
cosmetics, and Procter & Gamble health and beauty care items, on a
non-exclusive basis. The web site also offers substantial promotional
discounts on its entire extensive catalog of products. In addition to
Lycos, BeautyBuys.com has agreements with theglobe.com (Nasdaq:TGLO)
and The Women.com Network.
Synergy Brands also markets national brand consumer products to
major U.S. retailers and wholesalers, in addition to developing
proprietary brands of consumer goods which are sold through the same
channels.
About Lycos, Inc.
Founded in 1995, Lycos, Inc. (Nasdaq:LCOS) is a leading Web media
company and owner of the Lycos Network, the second most visited hub on
the Internet reaching 48.8 percent of Web users. The Lycos Network is
a unified set of web-sites that attracts a diverse audience by
offering a variety of services, including leading Web navigation
resources, homepage building and other Web community services and a
comprehensive shopping center. The Lycos Network is composed of
premium sites: Lycos.com, Tripod, WhoWhere, Angelfire, MailCity,
HotBot, HotWired, Wired News, Webmonkey, Suck.com and MyTime.com.
Lycos.com (http://www.lycos.com), "Your Personal Internet Guide," is
dedicated to helping each individual user locate, retrieve and manage
information tailored to his or her personal interests. Headquartered
near Boston in Waltham, Mass., Lycos, Inc. is a global Internet leader
with a major presence throughout the U.S., Europe and Asia.
On February 8, 1999, Lycos, Inc. entered into agreements with USA
Networks, Inc. (USAi) and Ticketmaster Online-CitySearch, Inc. (TMCS).
Under the agreement, Lycos, TMCS and USAi's Home Shopping Network,
Ticketmaster and Internet Shopping Network/First Auction will be
combined to form a company to be named USA/Lycos Interactive Networks,
Inc. The formation of USA/Lycos is subject to the approval of the
Lycos stockholders and customary regulatory approvals.
All products and brand names mentioned herein are trademarks of
their respective owners.
This news release includes forward-looking statements, which are
based on assumptions concerning production and sales, operating
expenses and other costs that the management of Synergy Brands and its
subsidiaries believe are reasonable, based on currently available
information. However, management's assumptions and the company's
future performance are both subject to a wide range of business risks
and there is no assurance these goals can or will be met.
--30--tia/ny*
CONTACT: Martin E. Janis
Hal Schweig, 312/943-1100
or
LYCOS CONTACT: |
