CheckFree Holdings Corp. (CKFR), the next Dell, Intel? Message Board

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Technology Stocks : CheckFree Holdings Corp. (CKFR), the next Dell, Intel?

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To: jjs_ynot who wrote (3854)	3/19/1999 7:56:00 PM
From: Benny Baga	Read Replies (1) of 20297

Another interesting site... junkbusters.com Since 1997 it has been working with First Data Corp. in a joint venture on electronic bill presentment, previously named MSFDC and now named Transpoint. First Data maintains a database of more than than 160 million individuals and 10 million businesses across the USA. The same year Microsoft also entered into an agreement to exchange unspecified information with Metromail, a major vendor of demographic, psychographic and behavioral information, the world's largest letter shop (junk mail factory), and now a subsidiary of Experian, one of the three US credit reporting agencies. As a hypothetical example of what Microsoft would be able to do, suppose that a consumer is browsing some pages on the Web concerning life insurance, and that the site is one of the million or so sites that allows Microsoft's LinkExchange subsidiary to serve its banner ads. If Microsoft had a registration and a synchronized cookie in place, it could sell the consumer's phone number to an insurance company, possibly in real time, allowing the insurer to make a telemarketing call to the household while the topic of insurance is still on the householder's mind.

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