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Technology Stocks : Audio and Radio on the Internet- NAVR

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To: Curbstone who wrote (11849)3/20/1999 9:22:00 AM
From: Annette  Read Replies (1) of 27722
 
Net Radio right now is primarily just for selling CDs.
They play the music...and look! You can click a button and order it!

Broadcast.com is rebroadcasting radio stations, and conference calls, and concerts too.

My take on this...NAVR/NETR had better spend the $$$ and get the best marketing company they can...THAT IS THE ONLY THINK THAT WILL HELP THEM AT THIS POINT.

I just can't IMAGINE that Navarre wouldn't do this.... look at the name NETRADIO. ...that's what it's all about, isn't it?

Streaming video isn't up to par yet, but real time audio is way ahead. Net Radio needs to add real time broadcasting as well...and utilize CD Point too!

If you don't think that advertising is important, just look at the prices for a 30 second spot during big sporting events or popular primetime TV. Ask Apple how well their "Big Brother" superbowl ad helped them.

Annette

BTW...what happened to CDNow...did they get bought out? I haven't seen quotes on that company for a few days....
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