Informative post from YHOO board.
SYOSSET, N.Y.--(BUSINESS WIRE)--Oct. 1, 1998--Synergy Brands,
Inc.(NASDAQ:SYBR) announced today that the company's Internet Website,
Netcigar.com, will utilize Be Free Corp.'s affiliate network technology,
BFAST(TM), as part of its program to market its Gran Reserve cigar line
via the Internet. Synegry brands will be the first organization within
the cigar industry to utilize the BFAST technology.
Synergy Brands, with the assistance of Gordacom Consulting, Inc.,
has signed a three-year agreement with Be Free, a major online
technology solutions provider. Terms of the agreement were not
disclosed.
"We are delighted to play such an integral role in Synergy Brands'
expansion onto the Internet," said Gordon Hoffstein, CEO and President
of Be Free Corp. "Netcigar.com will be an innovative site with
innovative technology."
BFAST streamlines the process of building and growing
commission-based "affiliate" networks. The software automates the
screening and approving of new affiliates, monitoring sales, checking
inventory and performing decision report tasks. Analysis tools will help
the Netcigar.com Website to identify and develop strong selling
affiliates and to monitor the progress of the network.
Be Free Corp. is a service provider to online media and retail
sites. The company specializes in marketing, including BFAST(TM)
technology for affiliate management. Be Free provides affiliate network
solutions to leading online sellers, including
Barnesandnoble.com(NYSE:BKS), Travelocity(NYSE:TSG), R.R. Donnelly &
Sons Co.(NYSE:DNY), ArtUFrame and Electronic Newsstand, Inc. Further
information may be obtained at befree.com.
"We will integrate BFAST into the new Netcigar.com," said Henry
Platek, President of Synergy Brands. "It will be a key component
complementing the marketing program that we will launch for
Netcigar.com."
The new Affiliate Program will offer an easy way for other Websites
to establish a link to areas within the new Netcigar.com, which is being
restructured. The affiliates will have an excellent opportunity to earn
additional revenue and add value to their Websites. Synergy Brands'
management feels the new Netcigar.com Website will enhance the company's
product exposure and ability to generate additional revenue through
online shopping.
Further details of the online marketing program being developed by
Synergy Brands and the launch date of the new Netcigar.com., including
its new affiliate program, will be disclosed in the coming weeks.
Synergy Brands' wholly-owned subsidiary, Gran Reserve Corp., is
engaged in the distribution of premium handmade cigars from the
Dominican Republic. Synergy Brands is also engaged in the distribution
of brand name grocery and health and beauty aid products to major
wholesalers and retailers in the U.S and the Caribbean. Consumers can
place direct Internet orders for Gran Reserve Cigars via the World Wide
Web at netcigar.com, or by calling toll-free, 888-45-CIGAR.
Synergy Brands can be reached at synergybrands.com.
BFAST and BFIT are trademarks of Be Free Corp. Other products and
brand names, mentioned herein, are trademarks of their respective
owners.
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