PFE (Pfizer) How high will it go? Message Board

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Biotech / Medical : PFE (Pfizer) How high will it go?

PFE 25.87

+0.9%

3:59 PM EST

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To: BigKNY3 who wrote (7261)	3/20/1999 1:22:00 PM
From: Anthony Wong	Read Replies (1) of 9523

China deflates Viagra By LYNNE O'DONNELL The Australian 20mar99 BEIJING: A Chinese herbal medicine, which claims to be as effective in boosting libidinous staying power as the international best-seller Viagra, has become one of the hottest products in Beijing pharmacies. But it's also causing headaches for Pfizer, the US manufacturer of the little blue pill that has become many a middle-aged man's best friend. Pfizer is investigating whether the herbal drug is violating its trademark by using the Chinese name for Viagra, "weige", meaning great mate. The Shenyang Feilong Pharmaceutical Company claims to have successfully registered the name "weige" as a China-wide trademark. "The Chinese characters are the inventions of our Chinese ancestors," company president Jiang Wei said. He said his success in registering the name was proof of the growing competitiveness of Chinese companies. "Many foreign companies have registered famous brands in China . . . this time we have successfully registered first," he said. Mr Jiang expected to earn one billion yuan ($192 million) from "weige" sales, which retail at 180 yuan ($35) for a packet of 18. A Viagra pill costs $US48 ($80) on the black market. Pfizer's New York-based spokesman, Andrew McCormick, said last month that Pfizer was looking into its legal position in China. The China Economic Times recently reported the head of the trademark bureau as saying that a "notice of acceptance is only a notice that the application, not the registration, has been accepted". theaustralian.com.au

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