*PeripheralProcessing [TM]* SurferM, thank you, but market segmentation of socioeconomic gender demographies in target sectors using product differentiation, price points and interactive direct marketing with statistical-reward bait and switch applications can enhance selectivity of high value consumers, moving them from low-end to prime, high margin categories without exceeding inventory depletion rates which in fast moving consumer goods necessitates a tightly focused analytical marketing plan full of bullshit.
Customers just love it when they get high bandwidth puzzles to work out before they can use something. They love it even more when they think they've figured it out but they get it wrong and get a bill for $3141.59 for a phone call to their pal in The Antipodes. Yeah right!
As George Gilder says: "...The scarce resource is the human mind. People will be more valuable...."
cyberus.ca
That means you can't mess them about with confusing rubbish. Okay, they like entertainment, but you'd have to do some serious psychological profiling to find people who think it fun and entertaining to decipher the p-----g plans of the wireless phone companies.
George Gilder also says: "...The Internet, for instance, is an exciting kind of metaphor for spontaneous order. It shows that in order to have a very rich fabric of services you don't need a regimented system of control. When there's a lot of intelligence at the fringes everywhere, the actual network itself can be fairly simple. The future is dumb networks..."
Which means, because I want it to mean this, that PeripheralProcessing [TM] of pricing is the way to handle the network. PeripheralProcessing [TM] means you don't have some overpaid committee of marketing school whizzes sit in a pricing meeting making market segmentation plans which nobody can understand. Central Planning and Five Year Plans are OUT!
What you do is get some computer geeks to do some internerd work, making Babe the Basestation [TM] the centre of pricing. Babe [TM]prices the minutes using a crowd measuring algorithm so that as Babe [TM] gets busy, he puts up the price of the minutes so that demand isn't excessive which would cause people to get frustrated because they can't get a connection or if they are connected, they don't get dropped because a closer handset gets the call. This is PeripheralProcessing [TM].
The subscriber looks at their handset when they have dialed the number to see what the call will cost. This saves them a LOT of bandwidth and as GG says, bandwidth is in short supply and we add value, to coin a phrase, by saving subscribers lots of bandwidth and generally making their lives easy and fun. If they like what they see, they press 'SEND' and hey presto, they are talking to their favourite Hula Girl in the South Pacific.
I know this is in some ways repetitive, but until people 'get it' I reckon it worth restating.
The cunning marketing figuring out should have been done in the system design stage. It's too late now. The minutes are up there and it's time to sell them. We can't make more or less of them. They are there. Let's get them off the shelf fast. Maybe some contracts with Vodafone and pals will need renegotiation - so do it.
That will also put the wind up ICO who will cancel their stupid system and reduce competition so that we will get to profit faster and make more money than if lots of satellite systems are up there thinking they can charge the earth. ['Charging the earth' sounds odd in this context but you know what I mean].
Thanks for the Prime Filet marketing support Mike.
Maurice |
