XL Capital Ventures is a wholly owned subsidiary of Big Flower.
When I called Nancy (Didn't catch her last name). She confirmed with me that they were owners of TFSM MINE and Worldgate!
Here's a link and recent story that ties in Big Flower
biz.yahoo.com
Company Press Release
Andromedia Secures
Additional $15 Million in
Strategic Equity Financing
Mezzanine round includes new
investors Big Flower Holdings; IDG Ventures; C.E. Unterberg,
Towbin; Ares Management L.P.
SAN FRANCISCO--(BUSINESS WIRE)--March 16, 1999-- Andromedia, Inc., the leading
supplier of e-marketing software for e-commerce, today announced it has secured $15 million in
strategic equity financing.
The new round of financing was led by XL Ventures LLC, a subsidiary of Big Flower
Holdings, Inc. (NYSE:BGF - news) that invests in Internet and New Media businesses. Big
Flower, with revenues of $1.8 billion, is an advertising and marketing services company based
in New York City.
''We are pleased to be a part of this exciting and innovative new business,'' said Kristopher A.
Wood, Managing Director of XL Ventures, Inc. ''Andromedia's eMarketing Software Platform
helps companies understand their customers better than ever before. This is becoming
increasingly important for direct marketing companies.''
Additional new investors include: IDG Ventures, the venture capital arm of International Data
Group (IDG), one of the world's largest information technology publishers; investment bank
C.E. Unterberg, Towbin; Ares Management L.P., a private investment fund based in Los
Angeles; and ABS Employee Ventures (affiliated with BT Alex. Brown).
In addition, all of Andromedia's existing institutional investors participated in this latest round,
including Travelers Insurance, UBS Capital, Westbury Capital Partners, and Sippl MacDonald
Ventures. This brings the total outside investment in Andromedia to $30.7 million since the
company's founding in late 1995.
Capital raised from the round will be used to accelerate Andromedia's growing Web site activity
analysis and personalization businesses. Andromedia will use the financing to rapidly grow the
company's worldwide field sales and service organization, to aggressively step up marketing
activities, and to invest heavily in technology and product development.
In addition, the capital may be used for the possible future acquisition of technologies and/or
businesses that complement and help to grow the company's e-marketing software business.
Andromedia's Smart eMarketing Platform combines LikeMinds(TM) Personalization Server with
ARIA® Web site analysis software to provide marketers with a complete e-commerce marketing
analysis and realtime response system.
''Andromedia is better capitalized than any other company in our space, and for good reason,''
says Kent Godfrey, Andromedia CEO. ''We have outstanding strategic and financial investors,
the best customers and partners, and the superior technology needed to dominate the growing
market for realtime marketing and response software.''
Patrick Kenealy, Managing General Partner at IDG Ventures concurred, ''IDG's hundreds of
magazines (including PC WORLD, INFOWORLD, and COMPUTERWORLD) and Web sites
serve advertisers such as IBM, Compaq and Dell that are sophisticated business-to-business
marketers. Andromedia's Smart eMarketing software is designed for just such sophisticated
customers, who are willing to spend top dollar to buy the most comprehensive marketing
intelligence platform. Andromedia fits our philosophy of investing in the most serious tools for
the most important Web sites.''
According to Jonathan Cohen, Director of Research at Wit Capital, ''Andromedia has strong
management and technical leadership, superb Web site activity analysis and personalization
products, and a growing blue-chip customer base. They are well positioned as the e-marketing
market takes off and demand increases for solutions that help e-marketers better serve their
customers.''
XL Ventures Executive Kristopher Wood Joins Andromedia Board of
Directors
Kristopher A. Wood, a Managing Director of XL Ventures, Inc., has been named to the
Andromedia Board of Directors, effective immediately. The Andromedia Board now comprises:
Roger Sippl, Principal, Sippl MacDonald Ventures; Eileen Richardson, Partner, JK&B Capital;
Hyunja Laskin, Vice President, UBS Capital II LLC; Jack Rivkin, Senior Vice President,
Travelers Investment Group, Inc.; Tim O'Reilly, founder and President, O'Reilly & Associates,
Inc.; Kent Godfrey, founder and CEO, Andromedia; and Scott Capdevielle, founder and CTO,
Andromedia.
Wood has been a Managing Director of Mergers and Acquisitions since joining Big Flower in
September 1995. He currently serves on the Board of Directors of MiningCo.com, Inc., a
leading Internet news, information, and entertainment service. Prior to joining Big Flower, Mr.
Wood was a member of the Global Finance Group at BT Alex. Brown. He received his B.S. in
Economics from The Wharton School of the University of Pennsylvania.
About Andromedia
Founded in 1996, San Francisco-based Andromedia (www.andromedia.com) is the leading
supplier of e-marketing software for e-commerce. Andromedia provides Smart eMarketing
software comprised of the ARIA and LikeMinds product lines, enabling customers to create a
better online experience and increase sales.
ARIA, winner of CNET's Builder.com 1998 Product Award for ''Best Traffic Analysis Tool,''
analyzes high-value data in realtime and reports on customer information that is critical to
managing online business effectively. LikeMinds Personalization Server efficiently personalizes
each and every customer interaction, providing realtime response to customers' needs.
Andromedia has more than 100 customers, including many of the largest sites on the Web. Major
customers include Audi; Boston Herald; Cinemax; Columbia House; Computer Associates;
Cyberian Outpost; Intuit; Levi Strauss & Co; Sony Corporation; Sun Microsystems; the U.S.
Postal Service; and The Weather Channel. To date, the total outside investment in Andromedia is
$30.7 million. Financial backers include ABS Employee Ventures (affiliated with BT Alex.
Brown); Ares Management L.P.; Big Flower Holdings; C.E. Unterberg, Towbin; Draper
International; JK&B Capital; Platinum Ventures; Sippl Macdonald Ventures; SOFTBANK
Holdings; Travelers Insurance; UBS Capital; and Westbury Capital Partners. Strategic partners
include Allaire, Art Technology Group, BroadVision, Computer Associates, EarthLink
Network, Engage Technology, Hewlett-Packard, NetGravity, Netscape, Sun Microsystems, and
Vignette.
Note to Editors: Andromedia and LikeMinds are trademarks and ARIA a registered trademark of
Andromedia, Inc. All other brand names are trademarks or registered trademarks of their
respective holders and hereby acknowledged.
I DON'T KNOW IF THE MM HAVE DONE THEIR DD WITH THIS ONE!!!
I faxed CNBC Friday about it.
Also left Steve Harmon (thestreet.com) a message on his SI Board.
This Baby needs press!
Craig |
