MTIC - Is this the next EMC? Message Board

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Technology Stocks : MTIC - Is this the next EMC?

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To: gmccon who wrote (3274)	3/20/1999 9:08:00 PM
From: Nick	Read Replies (1) of 3748

Interesting Scenario! Carry your scenario out a little and look back in time about 5 years ago and you had this company from the Bay state with multiple product lines. In comes a new CEO and brings in the best sales and marketing types around and turns a company that was almost underwater under the previous management (who founded the company) around. The target was IBM and the other leaders in the market. The strategy was very very simple, WIN at any expense (Even if you have to give equipment away) to gain market share. Launch a major PR and marketing effort which included some intial WSJ advertisements to propel the marketing tasks. Take marginal products and spruce them up with lots sex appeal and madison avenue spin, motivate the sales and maketing teams and go after OEMS, new customers, take customers from the leaders (IBM, STK, DEC, HP, SUN, Etc.) and keep your name in front of everyone (Brand appeal). Add some value add capability that furthers your brand appeal and now you got some mometum. So to answer, Take an MTIC, add the right leader(s), add a market/PR punch and some intial funding to back it for a few quarters and look out!!! The rest of course is history so there is always a chance;) Nick

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