From last weeks PR. Nice plug from partner SkyConnect CEO.
"As marketers, offering consumers a chance to interact with
television and Internet content is not enough. We need to offer a way
to provide intelligent interactivity. ACTV has developed a superior,
proprietary method for achieving that goal," said Cohen. "ACTV's
addressable advertising solutions engage consumers in ways that
redefine the way we think of electronic media. We will provide
marketers with a highly targeted, enriched environment for advertising
in the new digital television, Internet, and broadband world."
Michael J. Pohl, president and CEO of SkyConnect, commented: "By
incorporating ACTV's proprietary technology into our ad insertion
system, we will work together to make the advent of digital cable a
profitable experience for cable operators and advertisers. We're glad
to see ACTV, whose technology is already integrated into General
Instrument's digital set-top terminals, throwing their support and
leadership behind an addressable advertising initiative." Earlier this
week it was announced that SkyConnect was being acquired by nCUBE.
Reese concluded, "We've spent the past few years refining and
perfecting 'Individualized Television' and HyperTV, waiting for a
viable marketplace to develop. Today, digital cable and broadband
technology are proliferating, and recent surveys show that millions of
people are creating their own convergent media experiences. Our
patented and proven methods, bolstered by our key strategic
partnerships, position ACTV at the forefront of digital television and
TV-Internet convergence." |
