I am thinking that this Company should rename itself to Procyon.com and sell unique little star shaped colopath tests. With proper marketing, banner ads & links from virtual malls, I am convinced that within a couple of months the wife of every 50+ year old man will buy one for hubby's birthday. Well, on second thought, given that Women make up 40% internet traffic, 40% of women whose husband is over 50 will buy one.
Now, if we sell each unit at a significant loss, say a retail price of 40% of actual production cost, the company will operate at a nice loss ... the symbol of a true ecommerce company. In the 20th Century losses are good as they indicate market share. The bigger the loss, then surely, the bigger the market share. Bigger market share today means even greater losses tomorrow, and if I understand market dynamics, this is good.
Any thoughts? Or, we could always try to move forward via traditional methods ... Just my two cents. Tim |
