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Microcap & Penny Stocks : Globalstar Telecommunications Limited GSAT
GSAT 64.25-7.0%3:47 PM EST

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To: djane who wrote (3556)3/23/1999 1:13:00 AM
From: djane  Read Replies (3) of 29987
 
*Study shows low customer loyalty

rcrnews.com

March 22, 1999


POWAY, Calif.—A study conducted by Technology Trends in eight U.S.
markets found 65 percent of consumers with monthly bills higher than $75
were using phones from at least two different wireless companies.


‘‘In most cases, this literally means that a carrier is battling its competition
daily—right there in the hands of its best customers,'' said C. Hunt
Eggleston, president of Technology Trends. ‘‘This situation only amplifies
the intensity of the competition carriers have to face, and it should serve as
a reminder that golden customers have the ability to easily churn at any
moment.''

Technology Trends also discovered 72 percent of the wireless users it
questioned switched carriers in the past three years, mostly because of
poor coverage. Those questioned also cited finding a ‘‘better deal'' as
another reason for switching.


Eggleston sees the high annual new customer rates many of the wireless
companies report as misleading.

‘‘We have to be careful to make sure the carriers who are getting the
customers are actually keeping them for a significant period of time. From
what we can see, it doesn't look like carriers are doing a good job
keeping their customers. Lenders on Wall Street beware,'' said
Eggleston.

Copyright 1999, all rights reserved.
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March 23, 1999
rcrnews.com

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