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Non-Tech : OAKLEY- NYSE:OO

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To: Brian C. Lund who wrote (164)2/19/1997 2:14:00 PM
From: Sam   of 1383
 
B.C.L.-

Technical analysis is a very short term picture of price action in a stock. It plays on market psychology. If you are a trader, fine. If you are a long term investor - then fundamentals are what are going to grow the company, not my candlesticks and hammer formations.

As for Jordan, if you do not believe in his marketing power, well.....
Let's just say a lot of companies spend a lot of money for him to move their product. Nike?

Sam
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