Mustang Software Announces Customer Advisory Board
BAKERSFIELD, CALIF. (March 25) BUSINESS WIRE
Mustang Software Leverages Market-leading Customer Base to Develop the Future of Online Customer Response Management Today
Mustang Software, Inc. (NASDAQ:MSTG) today announces the formation of its new Customer Advisory Board (CAB). Mustang's CAB includes key executives from several progressive IMC customers including Nordstrom (NASDAQ:NOBE), Lucent Technologies (NYSE: LU), 3com (NASDAQ:COMS), AFFINA, Iomega (NYSE: IOM), Macromedia (NASDAQ:MACR), Crutchfield & GTE Internetworking (NYSE: GTE). The CAB will help Mustang develop the future of online customer response management today.
"Mustang Software has completed its reinvention and has emerged as the leading supplier of inbound e-mail management response solutions. Today, more than 160 companies worldwide depend on our Internet Message Center solution and our Mustang Services professional services team to handle customer inquires via the web," said Jim Harrer, president, chief executive officer and founder of Mustang Software. "This e-communication foundation is critical to building a successful e-commerce business. I am proud to say our customers are our partners as we continue to build the tools necessary for customer service in the next millennium. The creation of the Customer Advisory Board will help us stay focused on our objectives and continue to build a truly customer driven organization."
Mustang's Customer Advisory Board meets regularly via an e-mail roundtable powered by the company's own ListCaster list server product. CAB members work directly with Mustang's development team to review and refine the company's "vision documents" on future versions of the award-winning Internet Message Center family of products. In addition, CAB members are also helping the company define new products that improve customer e-communication via the Internet.
"Lucent Technologies is dedicated to providing world-class customer service via e-mail and online transactions," explained John Thompson, technical support engineer for Lucent Technologies. "By participating on Mustang's CAB, we are able to help direct the vision and focus for Internet Message Center--an integral component of our customer support infrastructure. IMC has helped us make remarkable improvements in customer satisfaction and loyalty."
"Internet Message Center is a significantly better product today because of customers like Lucent Technologies. The majority of the enhancements made to IMC over the past year have come directly from customers who are leaders in Customer Response Management (CRM). The CAB is an outstanding sounding board for our team as we move forward with the next generation of e-mail management products," stated Scott Hunter, Mustang Software's vice president of engineering and product development.
In addition to product development, CAB members help guide Mustang's management in future policy decisions regarding internal support and service offerings. "We have great customers who want us to continue to be a great supplier," continued Mr. Harrer. "We simply accepted the challenge. You cannot build a Raving Fan(TM) organization without constant communication with your customers. The creation of our Customer Advisory Board enables us to stay in touch with our customers and allows CAB members to share solutions to common problems with their counterparts in other organizations. This is a win-win proposition for everyone involved."
Customer Advisory Board members are appointed annually to a one-year term.
About Mustang Software
Founded in 1986, Mustang Software, Inc. delivers creative e-mail management solutions through a combination of the company's unique products and services, its unparalleled e-mail management experience and expertise and world-class alliance partnerships. Mustang presently counts more than 150 IMC customers worldwide including 3Com (NASDAQ:COMS), GTE (NYSE: GTE), Lucent Technologies (NYSE: LU), The U.S. Mint, Time Warner New Media (NYSE: TWX) and Victoria's Secret (NYSE: IBI).
Mustang Software's corporate headquarters is located at 6200 Lake Ming Road, Bakersfield, CA, 93306 with offices in Chicago, IL and Washington, D.C. Inquiries can be addressed via voice, 661/873-2500; fax, 661/873-2599; and e-mail, info@mustang.com; or by visiting Mustang Software on the Web at mustang.com. |
