Just saw this on another board.
Barry
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Yahoo! News Business Headlines
Thursday March 25 9:46 AM ET
AOL, eBay Enter Into $75 Mln Marketing Pact
NEW YORK (Reuters) - America Online Inc. (NYSE:AOL - news) Thursday agreed to a four-year, $75 million marketing pact to promote Web auction house eBay Inc. on its Internet services.
Under the deal, eBay will get advertising and promotion on America Online services such as CompuServe, Netscape's Netcenter Web network and its Digital City search site.
In addition to the $75 million eBay will pay over the course of the deal, America Online will get all advertising revenues from the jointly branded sites the pact creates.
The sites will show eBay listings, feedback and ratings from the millions of online auctions the San Jose, Calif., company holds each month.
The deal, which expands an existing marketing relationship between the companies, raises eBay's exposure on the Internet by offering America Online's 16 million members even greater access to its auctions.
With around 2.1 million users, eBay is already one of the most popular e-commerce destinations on the Internet. America Online, based in Dulles, Va., is the world's largest online service.
''This alliance not only provides us significant customer acquisition opportunities, it serves as an important brand investment,'' eBay Chief Executive Meg Whitman said in a statement. |
