Upsurge of DVD Expectable
03/25/99
AsiaPort Daily News: China Materials News
Page 3
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CHINA, March 25, AsiaPort -- According to a survey conducted by Beijing Commercial Information Consultancy Center, VCD and LD market began shrinking, but the sales volume of DVD began increasing, various signs indicate that the era of DVD is nearer and nearer.
Experts believe that the sales volume of DVD increases by 200 percent, proving that there is a huge market demand for DVD products. Another survey indicated that the advertisement expenses of DVD increased sharply to 2.5 million RMB yuan from 800 thousand RMB yuan from January to September, but those of VCD dropped from 22.44 million RMB yuan to 12 million RMB yuan.
According to the industrial insiders, the DVD market has been started in China, but it can not replace VCD in a short period of time. The sales volume of DVD is expected to reach 3.5 million in 2000, holding a leading position.
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