Stock Watcher's Thread / Pix of the Week (POW) Message Board

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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW)

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To: Stock Watcher who wrote (4966)	3/25/1999 7:51:00 PM
From: hoffy	Read Replies (1) of 52051

IATV to the rescue- Anyone watch the segment tonight on CNBC business center on DVR and the challenge they will pose to Advertisers. In short the DVR will make it very easy to skip commercials. The advertisers will have to come up with new ways to reach the American public. Interactive TV could definitely be an answer. Imagine if every commercial was like an on-line store that people could personalize for the items they want and order them directly. Advertising and ordering all from your television. That's the future. That's why IATV is going up. No one is looking for strong earnings yet. But the future prospects are incredible. IATV has all the patents and is slowly cornering the market for this technology in all the new digital TV boxes.

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