General Cigar Holdings (MPP) Message Board

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Non-Tech : General Cigar Holdings (MPP)

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To: Terror who wrote (73)	3/25/1999 11:42:00 PM
From: Bob Rudd	Read Replies (1) of 75

This is what drove it up: March 25, 1999--General Cigar Holdings, Inc. (NYSE:MPP - news) General Cigar Holdings, Inc. announced that it is in the process of negotiating the sale of its Mass Market Cigar Business and may make an announcement tomorrow morning before the market opens. There can be no assurance that a definitive agreement will be reached or that a sale will occur. General Cigar will retain its Premium Cigar Business. [co press release] Focusing on premium brands...and extending those brands overseas is the right strategy. The gov't will come to treat mass market cigars like cigarettes...it'll be a pain in the butt, no profit, legal risk distraction. Premiums, with no focus and little availability to minors may dodge that bullet.

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