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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 14.22+1.0%Nov 25 4:00 PM EST

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To: Dean Wolf who wrote (34)2/20/1997 2:12:00 PM
From: Chris Reynolds   of 1080
 
Thanks for the post. Another clip from PRN follows. These releases explain sudden movement in this usually torpid issue. Seems as though it's sat at 7 1/2 for weeks.
My friend tracks infomercials for a living and is of the opinion Guthy-Renker will surpass NM (size-wise) in the near future. However he does have confidence in NMs ability to come up with bankable product ideas, and says there's no one better at marketing strategy than NM.
I think NM will rise again but I'm going to stay on the sidelines until they indicate something postive about their future -- next big hit, etc. Somehow breaking into Russia doesn't seem likely to contibute to the bottom line for years and years.
Chris
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