SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : NewKidCo International (OTC:NKCIF) (TSE:NKC)
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: SemiBull who wrote (3134)3/26/1999 8:43:00 AM
From: esecurities(tm)  Read Replies (1) of 4231
 
"Why Barbie Adopted Rockett; Purple Moon pioneered girls' software ..stumbled into Mattel's arms.

Last week, a month after Purple Moon closed its doors and shut down its popular Web site, toy giant Mattel announced plans to give the upstart girls'-software company a new lease on life.

The Purple Moon acquisition is the latest in a nearly year-long buying spree for Mattel. Last June it purchased The Pleasant Company, a privately held firm that rose to success with its American Girl doll collection. In December Mattel announced plans to acquire consumer software giant The Learning Company. Among its many best-selling titles, TLC produces The American Girl Premiere CD-ROM, featuring the smart, spunky, and wildly popular characters from The Pleasant Company's book series and doll collections.

Purple Moon entered the fledgling girls'-software scene in November 1996, and by most measures it was in the game for the long haul.

The company was backed by the deep pockets of Microsoft cofounder Paul Allen, and almost from the start it set out to create not just a series of CD-ROM titles, but a pop culture around Rockett, an eighth-grade girl whose trials and antics were meant to represent every girl.

The company developed a popular Web site, which preteen girls flocked to in droves..."

source: &copy 1999 by Roberta Furger, special to PC World
March 25 1:24 p.m. PT
pcworld.com

"...The company developed a popular Web site, which preteen girls flocked to in droves..." v. newkidco.com (.)?
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  

HomeMailHotSubjectMarksPeopleMarksKeepersSettings
Terms Of UseContact UsCopyright/IP PolicyPrivacy PolicyAbout UsFAQAdvertise on SI
© 2025 Knight Sac Media.  Data provided by Twelve Data, Alpha Vantage, and CityFALCON News