Electrobike Squares Off Against Lee Iacocca at Bike Expo
March 25, 1999 10:00
13,000 Expected at April 23-25 Retail Debut of 'Jazz'
CHULA VISTA, Calif., March 25 /PRNewswire/ -- BAT International's (OTC Bulletin Board: BAAT) subsidiary, Electrobike, will introduce it's new electric bicycle, "Jazz" at the Southern California Bike Expo at the LA Convention Center on April 23rd to 25th. Lee Iacocca's electric bicycle company, EV Global Motors, will be right across the aisle. Electrobike expects to "wow" the crowd with a series of exhibits and bike demonstrations using advanced multi-media technology. Display highlights will include a 3-D video presentation of Electrobikes in action, a Miripolsky Motorcanvas and the video of Miripolsky riding through San Francisco and creating an "electric art happening."
In preparation for the Southern CA Bike Expo, Electrobike will be completing a set of high-speed electric bike runs and undergoing a separate series of durability tests. Electrobike "Jazz" durability tests are being featured as a part of the introduction of an innovative 3-D video technology. Shooting will occur during a ride across Death Valley National Monument. Footage will also be shot of Electrobike's land speed record runs where speeds are expected to exceed 60 mph. This high-speed electric bicycle and a video of the high-speed runs will also be shown at the Bike Expo. The official record setting high-speed run will follow the Expo on May 16th at a dry lake bed in El Mirage, California.
Also part of the exhibit is an Electrobike "Dealer Kit" which includes a point of purchase display, "Jazz" bikes, a neon store-front sign, merchandise and apparel. One important objective of Electrobike's attendance at the Bike Expo is to host interested dealers and demonstrate the consumer reaction to Electrobike's product line. A special invitation is being sent to a list of Southern California and U.S. dealers in conjunction with efforts to market dealerships and introduce Electrobike to retail shops.
A bike "ride & drive" loop will be set up at the entrance to the LA Convention Center. Electrobike will be sending interested customers out to this location for Electrobike "Jazz" test rides. Once someone sees and rides an Electrobike, they will be convinced "Jazz" is the best electric bicycle on the market. It accelerates quickly, reaches a top speed of 17 mph and offers a range of over 20 miles. Among the various innovations is an interchangeable battery cassette with an easy carry handle, a step through frame design, rear hub motor, rear drum brake, 24-diameter wheels for greater stability and a low center of gravity.
These innovations make "Jazz" easy and fun to ride, with performance exceeding other competing electric bikes at a price far below the competition. In fact, at a retail price of $749, Electrobike is positioned 25% below Lee Iacocca's EV Global Motors electric bicycle.
BAT International is organized as a holding company with major ownership position in a set of subsidiary companies now commercializing advanced automotive and energy technology products developed by BAT. Technologies developed over the last six years include electric vehicles, composite chassis, super-efficient or high power engines, electric bicycles and scooters, advanced batteries, lubricant additives, and electric power generation, (for information, see BAT web site at www.baat.com).
This press release contains forward-looking statements that should not be used to make an investment decision. Please refer to our web site and other sources for more detailed Company information (Investor Relations, (619) 409-8977)
SOURCE BAT International
/CONTACT: BAT International Investor Relations, 619-409-8977/
/Web site: baat.com
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